What is SEO and how to top the search results, this is what we will show in this article, follow the article for the other to benefit from
Contents
1 Improved search engines
2 Google
3 Importance and different methods of improvement
4 SEO Work
5 White Hat and Black Hat Strategy
6 Types of search engine improvement factors
6.1 On-site search engine improvement factors
6.2 Off-site search engine upgrades
6.2.1 External linkages
6.2.2 Social networks
7 Mark Scheme
what is a seo?
Improved search engines
Improved search engines (English: Search Engineering Operation), also known as Search Engineering SEO is a science of improving the appearance of your website or web page. (YouTube channel or blog) In free search engine results, Google's example is that your website appears in the first search results, by learning how search engines work and the factors that influence the ranking and improvement of search engine results as well as addressing some of the errors and problems on websites, which is one area of electronic marketing.
Given the importance of the first search results in search engines because of their significant role in influencing the number of visitors to your website through search engines, which includes regular search and search for images, videos, places, and news, the importance of this area has increased significantly as it has become specialized and expert.
Plus, it's become one of the sciences that's taught.
Workers in this area are divided into two sections:
The use of legitimate and natural methods is allowed to improve the arrangement of a website.
By using illegal methods that violate regulations and laws.
Improved search engines
= = = Search engine results = = = The start of search engine upgrades was in 1990 when website owners began to process their sites to appear in search engine results in the first results, while website owners noted the actual value of one of their web site pages appearing in the first search results of search engines. In 2007, Jason Lambert registered the term "seo" as a trademark in a trademark registry office in Arizona, but since the term "seo" could not be registered as a trademark, the trademark was confiscated and the purchase price returned to it.
The first days of search engines were full of suffering and difficulties because getting high order in search engine results was easier and black hats used to repeat keywords. Many search engine users were alarmed that the pages appeared so often in search results that they did not contain enough information that they claimed to be on the page to waste visiting time, but that search engines began to study ways and strategies to confront black caps.
Google
In 1998, Larry Page and Sergey Breen programmed "backrub," which is currently Google, where Bug and Breen brought in a new formula containing the Page Rank factor, and also that Google came up with an easy and distinctive design that attracted Internet users who then used it carefully.
Google was dependent not only on the On-Page search engine improvement factors but also on Off-Page search engine upgrades. The new formula that Google brought in was good enough to avoid upsetting black caps for a short time, but black caps programmed new tools to help them get high order and produce front pages in search engine results by building fake links that indicate their locations and also disturbing or driven links. Google has encountered these new and innovative tools by black hat holders for 7 years that adversely affected page order factors in search engines between the year (1998 - 2005).
In 2007 Google began using a new strategy against illicit, illicit, and paid links. In 2009 Google announced that links to the "no follow" feature would have no impact on search engine results, such as links to the "do follow" or not attached to any name that prevents search engines from cataloging the page or entering the link.
In 2010, Google announced the new indexing system, which is up to 50% faster in cataloging new and newly published electronic pages. At the end of the year, the indexing system became fast enough to catalog and archive the e-page once it was published, which was called Real-Time.
In 2011, Google released the development - panda - which blocks similar pages and is intended to block websites that rely on content being stolen from other sites and posted on their websites.
In 2012, Google also released the development "Penguin" against websites that use illegal methods to
what is a seo?
Improved search engines
Improved search engines (English: Search Engineering Operation), also known as Search Engineering SEO is a science of improving the appearance of your website or web page. (YouTube channel or blog) In free search engine results, Google's example is that your website appears in the first search results, by learning how search engines work and the factors that influence the ranking and improvement of search engine results as well as addressing some of the errors and problems on websites, which is one area of electronic marketing.
Given the importance of the first search results in search engines because of their significant role in influencing the number of visitors to your website through search engines, which includes regular search and search for images, videos, places, and news, the importance of this area has increased significantly as it has become specialized and expert.
Plus, it's become one of the sciences that's taught.
Workers in this area are divided into two sections:
The use of legitimate and natural methods is allowed to improve the arrangement of a website.
By using illegal methods that violate regulations and laws.
Improved search engines
= = = Search engine results = = = The start of search engine upgrades was in 1990 when website owners began to process their sites to appear in search engine results in the first results, while website owners noted the actual value of one of their web site pages appearing in the first search results of search engines. In 2007, Jason Lambert registered the term "seo" as a trademark in a trademark registry office in Arizona, but since the term "seo" could not be registered as a trademark, the trademark was confiscated and the purchase price returned to it.
The first days of search engines were full of suffering and difficulties because getting high order in search engine results was easier and black hats used to repeat keywords. Many search engine users were alarmed that the pages appeared so often in search results that they did not contain enough information that they claimed to be on the page to waste visiting time, but that search engines began to study ways and strategies to confront black caps.
Google
In 1998, Larry Page and Sergey Breen programmed "backrub," which is currently Google, where Bug and Breen brought in a new formula containing the Page Rank factor, and also that Google came up with an easy and distinctive design that attracted Internet users who then used it carefully.
Google was dependent not only on the On-Page search engine improvement factors but also on Off-Page search engine upgrades. The new formula that Google brought in was good enough to avoid upsetting black caps for a short time, but black caps programmed new tools to help them get high order and produce front pages in search engine results by building fake links that indicate their locations and also disturbing or driven links. Google has encountered these new and innovative tools by black hat holders for 7 years that adversely affected page order factors in search engines between the year (1998 - 2005).
In 2007 Google began using a new strategy against illicit, illicit, and paid links. In 2009 Google announced that links to the "no follow" feature would have no impact on search engine results, such as links to the "do follow" or not attached to any name that prevents search engines from cataloging the page or entering the link.
In 2010, Google announced the new indexing system, which is up to 50% faster in cataloging new and newly published electronic pages. At the end of the year, the indexing system became fast enough to catalog and archive the e-page once it was published, which was called Real-Time.
In 2011, Google released the development - panda - which blocks similar pages and is intended to block websites that rely on content being stolen from other sites and posted on their websites.
obtain a high ranking of their sites in Google search engine results.
In 2013, Google released the development Hummingbird, which increases the quality of search results for Google search engine users.
In 2015, Google released Mobile-Friendly, which increases the quality of Google users' search results via smartphones. The importance of improvement and its diverse methods:
Search engine configuration is a part of search engine marketing (SEM). Some private companies and consultants create search engines for customer sites. There are two classifications of the methods used in preparing the site for beam engines.
The first is:
The White Hat is a range of access methods that are usable by search engines, such as that provided by Google to website owners, which includes quality content and improved location quality.
The second is:
(Black Hat) Illegal, Illegal, and Rejected Methods Considered by the Owners of the White Hat Method to be Unfair Methods for Improving the Appearance of Sites.
Search engines display three types of results on search results pages: SERPs, which are payment announcements for clicks known as (in English: CPC), paid inclusion in search engine guides, and natural search results.
Any online website works only when you visit your website, and there are many ways to access your website. One of the most important is Sioux operations, which is to set up your search engine site to appear on Google's front pages, and because Internet users looking for what they want, who use search engines like Google, visit the first, second, and third pages that show them.
How SEO works
Seo is divided into two parts: on-page & Off-Page
on page: All processes and modifications we make on the same site to be set up for search engines such as:
1: Add keywords
2: How to choose the page link and add words to it
3: In-site photo accolades
4: H1 address element
Most importantly, the content of the page must be unique, distinct, and not copied from other sites
and other processes that will increase the ranking of your website in search engines
Off-page: They are all operations that we do of our website to earn search engine confidence, such as external links, but they must be correct to avoid punishing your site by Google. Most of the methods used in the Off-Page Seo are illegal from a search engine point of view. Because the basis of off-page is to post links to your site on other websites, and from the search engine's point of view it is unacceptable to the owner of the site to make external links to his site, but the external links to his site are obtained by internet users, if the site offers useful content to users, users will automatically transmit it. But what happens is not that. If a site owner who wants to set up their site for search engines relies on users to obtain external links, they will not be able to appear in the first results because most of the sites that top the first salary do not follow Google's guidelines in this feature.
Search engines are multiple and each one has its way of working, there are Google, Yahoo, Ask, About and each site has a way of arranging results or what is called Rank and many ways have emerged to get the highest ranking in the search engine -rank- The idea of a regulator or Search Engine Optimizer came from the rankings on the front pages.
Types of search engine optimization factors
Factors affecting SEO are divided into two parts:
# 1 In-situ SEO:
They are internal factors of the site and include headings and sub-codes, HTML codes, good content, internal links linking different pages, and keywords.
# 2 Off-site search engine optimizers:
It is a set of factors that affect the ranking of your site in search engines and is not linked to HTML codes and includes:
& External Links
That indicates your site, but we should be mindful that links must be from reliable sources to have a good impact and help with good classification. While they are inferior or banned from Google, they may have a bad impact.
& Social Networks
The effectiveness of web pages is measured by users' interaction with the site on social networks. That is the number who report and comment on it. The higher the number, the more positive signals are sent to the research mechanisms.
The most important points to consider through SEO 2016 are as follows:
The site is eligible for Mobile-Friendly Optimization devices.
Quality of content posted on your site.
The speed of the time the site opens and more than two seconds.
Chart Labels:
Most search sites, especially Google, advise using labeling charts (Schema.org) to help search mechanisms understand content more broadly for site content. Add to provide information clearly in search results. The tags chart is a code that is added to the web page so that it displays different information about it in search results such as:
Date of publication
Description
Price
Photo
This method is called informative clippings.
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